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EasyPay Simple Payment (Custom Pay)

"Simpler Payments, Stronger Brand."

EasyPay Simple Payment is a solution that builds a proprietary payment system (so-called 'OO Pay') containing your own brand, rather than borrowing external payment services (Naver Pay, Kakao Pay, etc.).

It provides overwhelming payment convenience to customers and offers opportunities for customer lock-in and fee reduction to merchants.

🏆 Why 'Custom Pay'?

Leading companies such as Shinsegae Duty Free (SSG Pay), Coupang (CouPay), and Baemin (Baemin Pay) have already introduced their own payment systems to enhance platform competitiveness.

1. Brand Strengthening (White Labeling)

Instead of third-party logos, your store's logo and UI are displayed on the payment screen. Customers maintain the brand experience until the very moment of payment.

2. Prevent Drop-off (Seamless UX)

There is no need to enter card numbers every time or switch to external apps. Payment is completed in 1 second with just a 6-digit PIN or biometric authentication (Fingerprint/FaceID).

3. Cost Saving

With KICC's unique technology, we support both PG (Online Network) and VAN (Financial Network). In particular, by applying the VAN Direct Approval method, you can enjoy dramatic fee reduction effects compared to standard PGs.


🛠️ Key Features

You can immediately introduce high-quality fintech features.

FeatureDescription
Card RegistrationRegister multiple cards via identity verification and set nicknames (e.g., My Salary Card).
NO-PIN PaymentUnder agreement, PIN entry can be skipped for specific online payment scenarios.
Cash ReceiptAutomatically processes cash receipts for bank transfer payments based on saved info.
Terms ManagementSystematically provides essential legal consent procedures, such as Electronic Financial Transaction Terms.

  • Franchise/Platform: Services where brand loyalty is crucial and repurchase rates are high.
  • Retail/Commerce: Shopping malls that want to reduce drop-off rates at the payment stage.
  • Large Merchants: Enterprises looking to maximize operating profit through fee reductions.

🚀 Service Process

1. Consultation

Check eligibility
(Product types, etc.)

2. Partnership

Discuss policy and schedule with the manager

3. Application

Submit PG or VAN service application form

4. Integration

Provide Dev Guide & Conduct API Dev/Test

5. External Review

Service open notification & review by card companies

6. Inspection

Final inspection of development & test results

7. Service Open

Official launch after live environment testing